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Effectiveness of sales promotion literature review

A BENEFIT CONGRUENCY FRAMEWORK OF SALES PROMOTION

research on sales promotions: a state‐of‐the‐art literature review.

Consumer research on sales promotions: A state‐of‐the‐art

.Consumer research on sales promotions: a state‐of‐the‐art literature review∗ a french version of this paper was published in recherches et applications en marketing (chandon 1994a) pierre chandon hec school of management , paris.

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Effects of sales promotion on organizational performance

of sales promotion on organizational performance42 pageseffects of sales promotion on organizational performanceuploaded byswaleh cosmas  connect to downloadget docxeffects of sales promotion on organizational performancedownloadeffects of sales promotion on organizational performanceuploaded byswaleh cosmasloading previewsorry, preview is currently unavailable.

Sales Promotion Literature Review (1)

LITERATURE REVIEW ON EFFECTIVENESS OF THE USE OF

many research traditions have dealt with consumer psychology and behaviour vis‐à‐vis sales promotions the consumer‐oriented approach seeks to identify the heavy users of promotions and to track their purchasing strategies involving the choice of a promoted brand the aim of the theory‐oriented research traditions is to test the explanatory power of various cognitive, attitudinal, behavioural and economic frameworks, be it to explain why and how consumers react to sales promotions or to understand when companies should promote this article exposes the specificity of each research tradition, its principal results and the most promising areas for future research.

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A BENEFIT CONGRUENCY FRAMEWORK OF SALES PROMOTION

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